Why customization is king in student housing and multi-family living
As student housing and multi-family living options continue to evolve, so too does the way we think about their furnishings. There has been a significant shift towards the need for space-saving solutions, customizable designs, and vibrant aesthetics – all while skillfully navigating the complexities of supply chain challenges and economic fluctuations.
One of the most notable trends we’re observing is the growing demand for space-efficient options including multifunctional beds and closet alternatives. This trend emphasizes the design of furniture that serves multiple purposes, seamlessly combining functionality with aesthetic appeal to meet diverse needs. These designs optimize functionality in increasingly compact living environments, enabling more students and residents to make the most of their available space. This shift goes
beyond mere practicality; it reflects a broader push for personalized spaces that cater to individual needs. We’ve all moved beyond simply flipping through a catalog to find a piece of furniture that might work – the new frontier is partnering with a company like Morgan Li that can bring your ideas to life, from your vision to our manufacturing, and into the spaces you’re furnishing.
At Morgan Li, we know that approachable customization options empower purchasers to bring student housing and multi-family project visions to life in a seamless way. That’s why we created the Make It Your Own furniture program, which features two new customizable options: a flexible bed program and a modular dresser program. Both concepts deliver on the goal of allowing the purchaser to customize the finish, configuration and accessories to create an experience that’s unique to their target audience and fits their individual needs. This approach reduces construction costs and allows for investment in standout elements that make a meaningful impact. Make it Your Own was inspired by the student housing industry but is also a solution for multi-family projects and senior living establishments. As a company that prides itself on creating innovative solutions, we know how much purchasers and designers can benefit from this new, made-to-spec furniture approach.
Functional and inspirational
Aesthetic preferences among consumers are also evolving. We are seeing a rise in the use of mixed materials complemented by pops of color, departing from the traditional black and white palettes. This shift towards more elevated designs is not merely a trend; it represents a fundamental change in how people (students 
especially) envision their living environments. It’s about creating spaces that are not just functional but also inspiring. When we created our Make It Your Own program, we made sure to offer a variety of finishes, allowing each purchaser to put their own spin on the pieces.
However, as we embrace these innovations, we must also acknowledge the challenges facing the industry. The aftermath of the Covid-19 pandemic has left an indelible mark on the supply chain, particularly with the skyrocketing costs of ocean freight and the consolidation of particle board manufacturers. These factors complicate pricing and availability, creating an uncertain landscape for developers and manufacturers alike.
The current economic environment – characterized by rising interest rates – has also led to a slowdown in new project requests. Owners and developers must now navigate this cautious landscape carefully. My advice? Start early and maintain accountability throughout the process. Establishing clear milestones and fostering transparency can mitigate disruptions when it comes time to deliver the final product.
Looking ahead, we can expect to see companies increasingly challenge the status quo, striving to differentiate themselves in a crowded market. This focus on customization and design is not merely a luxury; it’s becoming a necessity in a competitive landscape.
There’s never been a more exciting time to be part of this industry and to embrace the opportunity for innovation. As we continue to push the boundaries in design and functionality, we must remain agile in our approach, ready to adapt to challenges while seizing opportunities to create inspiring living spaces. With expertise in space-saving and durable products, the team here at Morgan Li are dedicated to bringing these visions to life – on time and within budget.
By Andy Rosenband
Andy Rosenband is CEO of Morgan Li, a Chicago-based company specializing in retail solutions. It offers a wide range of products and services to enhance retail spaces, helping businesses create a memorable experience. With a passion for quality and innovation, Morgan Li has become a trusted partner for businesses across various industries.