The Cury Group combines current trends with innovative design to build luxury homes across Palm Beach County
Founded in 1980 by Edward Cury, The Cury Group began as a custom home builder in West Palm Beach and has grown into one of Palm Beach County’s most respected luxury construction firms. By the mid-1990s, the firm expanded into speculative residential development and has since been responsible for many of the area’s most notable luxury properties.
Today, The Cury Group specializes in estate homes, oceanfront residences, historic renovations, and fully custom end-user homes, while also partnering with developers and investment groups on high-end residential projects. The firm has also carved out a niche in specialized commercial construction, delivering climate-controlled storage facilities and gallery spaces that demand the same level of technology, precision, and finish as luxury residences.
As family business, Edward’s son, Todd Cury, is CEO of the company and he joins Modern Home Builders to tell us more about current trends, future plans and his own introduction into The Cury Group: “I always tell people I started in the company with a broom and a shovel and worked my way up into the field with my father! He took me under his wing and I’m very thankful to have had him as a mentor – he’s taught me everything I know about construction. We started out as a family business and, to this day, we still operate as one. My father, my mother and I are the executives of the company, and we are very lucky to have 30 incredible employees on board with us.”
The demand for experienced industry professionals in South Florida, specifically in Palm Beach County, is probably some of the highest in the area. Alongside fostering a supportive work environment, the company prioritizes clear communication, positive reinforcement, and constructive feedback to help team members grow. “Investing in people,” he adds, “is essential to building a successful and sustainable company.”
Family values
Promoting compassionate and respectful working conditions is central to The Cury Group’s ability to develop and retain top talent, Todd explains. “In this marketplace, there’s always a competitor company knocking on their door, attempting to hire them. To address this, the company has intentionally cultivated a culture rooted in its family values. We are very much family oriented, and we pass that along to our staff. We understand that employees have families and personal responsibilities, and we strive to remain flexible so they can take care of what matters most. This is how we build team camaraderie and endeavor to make everybody feel like they’re an important part of the company. Our core values are integrity and honesty – making sure that we’re always doing the right thing is integral to us.”
This personal touch extends to the business’ approach to projects. “We build every house as if it were our own house, and we analyze every client’s budget as if it were our own budget. When we operate with that mindset and we’re fully transparent, we feel the homeowners are getting the best possible product for the best possible price, and we’re proud to put our name on it. We hold our reputation in very high regard, and I think this is what’s helped to sustain the company over the past 45 years.”
Integrity and honesty
The group also strives to proactively manage its clients’ expectations, from concept to completion of a project. “Constant communication is absolutely essential, in any scenario,” Todd highlights. “If we’re faced with a problem, our first action is to identify it, then find a solution and sit down with the client to discuss our plan going forward and how we aim to mitigate the unforeseen. This allows them to be part of that process. We explain the cost effect of the circumstance, whether that’s time or money, and what our resolution is, which makes for a better working relationship. My father says that with every problem comes an opportunity.”
In an ever-evolving market with new products being developed every day, it’s important for The Cury Group to balance design innovation with practical construction challenges. “During the technical design phase, clients often come to us with an initial concept, which we further develop in collaboration with trusted design professionals,” explains Todd. “By combining their expertise in architecture and engineering with our experience in custom home construction, we bring each client’s vision to life.
“Integrating new technology requires remaining open-minded, adaptable, and committed to continual learning. That mindset has helped keep us at the forefront of the industry, as we’re always exploring new ideas and better ways to enhance our product.”
With energy efficiency high on the agenda for many clients, the ability to control energy usage within the home when they are away is currently in strong demand. This type of technology allows people to monitor and minimize their usage and, in turn, become more cost effective. “We’ve used natural gas for heating elements as opposed to electricity and we’ve incorporated some large-scale solar fittings on our commercial properties, but I haven’t yet seen that in our residential spaces, primarily due to the sheer return on investment,” Todd continues. “Some of our clientele may not hold these houses for 30 years, so to put that type of investment in solar may not pan out, but we’re always open to different technologies. We really focus on the building envelope, in terms of insulation, and making sure the envelope is properly sealed so that we’re not wasting energy as heat or air conditioning loss. We’re looking at the codes and the requirements for energy efficiencies and then looking at how we can make them better. I often use the phrase ‘code is bare minimum.’ It may meet the code but that doesn’t necessarily mean it’s what we need – we want to look past that and see how we can make the best house possible.”
When it comes to creating the ‘best house possible’ in the luxury custom home space, the company must consider client preferences and tastes, which often correlate with current trends. “Infinity edge pools are an incredibly popular feature at present,” indicates Todd. “I’ve noticed some of the pool designs are Lautner-Edge, where the water ties right into the hardscape. There’s no recess and it gives you that seamless, minimalistic look, which is neat. Home wellness is also a big trend right now, including cold plunges and saunas – these are being installed as a primary thought, with clients wanting a specific and specialized room for those items. Additionally, as televisions are getting larger in size, we’re beginning to see TV walls where the TV is an integrated unit.
“Aesthetically, the standard finishes are still trending, including white oak floors. Oak is prevalent in cabinetry as well, and I’m also starting to see darker wood tones come back, reminiscent of the mahogany trend from the early 2000s, rather than all-white kitchens. We’re fortunate enough to work with several fantastic interior designers and they’re able to keep trends timeless, meaning these houses stand the test of time.”
The Cury Group has exciting plans for its next phase of growth – geographically, the business aims to move resources towards the northern part of Palm Beach County, where it has noticed a higher demand for the type of houses it delivers. “With this expansion in mind, we’re also focusing on consistently refining our processes to become more efficient and to create a team that flows smoothly,” ends Todd. “We want to be able to plug and play at any given time, so if for instance we have team members on vacation, it’s not going to slow us down. We’ve already been fortunate enough to win awards for our historical renovations, and to complete some beautiful houses in iconic Palm Beach areas. Our goal is to build more property in that scene while keeping up with both our values and our brand identity.”