Peak consumer trust
National homebuilder and developer Taylor Morrison Home Corporation continues to capture customers’ trust across the country amidst the pandemic and a historically hot housing market
. For the seventh year in a row (2016-2022), Taylor Morrison has been recognized with the coveted distinction of America’s Most Trusted® Home Builder by Lifestory Research, an annual study ranking homebuilders in the US based on consumer trust.
“It is so special to be recognized for the very virtue our organization’s foundation is built on and it fills me with pride to know that home shoppers have consistently rated us as the most trustworthy homebuilder,” said Taylor Morrison Chairman and CEO Sheryl Palmer. “With our highest trust index score yet, this year’s award is a testament to our strong brand, tremendous team members, and dedication to show up for our customers day in and day out.”
Lifestory Research President and Chief Research Officer Eric Snider added: “For Taylor Morrison to consistently capture the trust of the consumers they serve speaks loudly across the industry.”
Last year, Taylor Morrison reached a historical best trust index score of 120.4, which increased to its highest score yet of 123.6 this year.
Throughout 2021, Taylor Morrison has led with integrity, building meaningful long-term relationships with homebuyers through open and honest communications. While navigating the challenges of Covid-19 along with material and labor shortages, it continued to put customers first, maintained its commitment to superior quality and sustainability, and provided an unmatched homebuying experience from start to finish.