New leadership

HomeAid, a pioneer in developing housing and programmatic facilities for those experiencing homelessness, has appointed Jeff Roos, Regional President of Lennar Corporation, as Chair of the Board of Directors.


Roos -who has served on the national board since 2009 – will lead its Board of Directors as Chair for the 2021-2022 term succeeding outgoing Chair Sheryl Palmer, Chairman & CEO of Taylor Morrison who has served since 2019.

“HomeAid is truly fortunate to have Jeff Roos serve as Chair of our national efforts creating safe and dignified housing for those most vulnerable in our community – those without a home,” HomeAid CEO Scott Larson commented.

“Each and every day, we as an industry work to improve the lives of individuals and families in which we work and live by doing what we do best – building homes,” stated Roos. “I have counted it a tremendous privilege throughout most of my career to be involved through construction, community engagement and education with HomeAid’s mission. As the incoming Chair, I am honored to step into this role following Sheryl Palmer and her exemplary leadership and to continue HomeAid’s great work helping people overcome homelessness nationwide and to make a difference in each and every life this organization has the opportunity to touch.”