Leveraging home loans

First National Bank of Omaha (FNBO) has acquired substantially all assets of SAF Holdings, LLC and its wholly-owned subsidiary, AmeriFirst Home Improvement Finance, LLC (AmeriFirst)

AmeriFirst is a leading originator and servicer of consumer home improvement loans. “Being as close to the customer as possible by providing them with point-of-sale financing solutions that are right for them is paramount to our focus on the customer experience,” said Jerry J. O’Flanagan, Executive Vice President, Partner Customer Segment, at FNBO.

“This transaction not only brings cross-selling opportunities with FNBO’s other business lines, but also the ability to leverage the stable capital structure, deposit funding and long-term focus that a $30 bn privately held financial organization brings to our home improvement lending business,” added Eric Gangloff, Chairman and CEO.