How design, technology, and lifestyle are driving remodeling trends. By Brad Hillier
The bathroom has evolved far beyond a purely functional space – it has become a personal sanctuary, a place for relaxation, wellness, and reflection. Today, the bathroom remodeling industry in the United States is booming, ranking among the top three most in-demand home projects. Homeowners are investing in upgrades that modernize their spaces, enhance functionality, and deliver long-term value, signaling a significant shift in both consumer expectations and market trends. At Re-Bath, we are anticipating these trends. By blending design, lifestyle, and technology, we align with the fast-paced demands of the bathroom remodeling market. For our brand, these trends are essential guides, shaping the way people now find comfort and inspiration in their homes. 
Driving forces behind the boom
Several factors are fueling the demand for bathroom remodels. One key trend is Aging in Place. More than ever, homeowners over 65 are choosing to remain in their homes, which in turn is creating a demand for accessible features like walk-in tubs, grab bars, and low-threshold showers. At the same time, limited housing inventory and rising real estate prices are prompting homeowners of all ages to invest in their existing homes rather than move.
Wellness and self-care are also shaping design choices. Homeowners increasingly view bathrooms as spa-inspired retreats, seeking features such as soaking tubs, steam showers, and calming natural finishes. This combination of functionality, style, and wellness is not only redefining what customers want in their bathrooms, but what they now expect.
The growth areas: function meeting luxury
The strongest growth in the market comes from upgrades that combine functionality with luxury. Homeowners want efficient layouts that are as visually striking as they are functional. As the market continues to evolve, we’re seeing increased interest in earthy tones and palettes, warm or reclaimed wood, marble walls, floating vanities, and statement shapes – from curved mirrors to intricate wallpaper.
Meanwhile, projects that focus solely on patching problems or installing basic fixtures are in decline. Cookie-cutter designs and short-term fixes no longer meet consumer expectations like they used to. Today’s homeowners are prioritizing durable materials, smart storage solutions, and features that offer long-term value.
Meeting market demands with innovative solutions
Consumers are seeking turnkey solutions that combine design, installation, and accessibility. At Re-Bath, we address these needs by providing a single-source approach to remodeling. This approach ensures that every project – from concept to completion – is seamless, making sure that our consumers end up with a bathroom that is stylish as well as functional.
We’re also seeing shifts in aesthetic preferences. Homeowners are gravitating toward fresh, neutral surrounds with a modern edge, while earthy greens are emerging as a versatile ‘new neutral.’ Granite, once a staple, is declining in popularity as it now feels dated compared to the fresh, modern colors and patterns emerging in today’s designs. Consumers want their bathrooms to feel like a haven, and these recurring trends demonstrate that this mindset is shaping the industry’s evolution.
Technology’s role in the modern bathroom
As technology evolves in every aspect of our lives, the bathroom remodeling industry is no exception. Technology is transforming the bathroom into a more convenient, efficient, and luxurious space. Smart showers with digital or voice controls, toilets with heated seats and automated functions, mirrors with integrated lighting and Bluetooth, heated floors and towel racks, and touchless faucets and dispensers are still viewed as luxury upgrades, but they’re becoming increasingly common as technology evolves.
These advancements enhance both the user experience and accessibility. Intuitive, hands-free solutions such as voice-activated controls provide convenience for all homeowners, including those with mobility challenges. Importantly, technology also aligns with growing consumer priorities around sustainability, wellness, and long-term functionality.
Looking ahead
The bathroom remodeling industry is entering a new era where design, technology, and lifestyle converge. Homeowners are seeking more than just functional spaces. They want wellness-focused retreats that reflect personal style, support accessibility, and incorporate smart, sustainable solutions.
For industry professionals, this evolution underscores the need to innovate while maintaining a balance between cutting-edge features and user-friendly design. For homeowners, it presents an opportunity to invest in spaces that enhance quality of life, provide long-term value, and deliver a sense of luxury and relaxation at home.
The bathroom is no longer just a room, it’s an experience, and the remodeling industry is poised to meet the rising expectations of a more informed, design-conscious, and wellness-oriented consumer.
Brad Hillier is Chief Executive Officer of Re-Bath, one of the nation’s largest complete bathroom remodeling franchises that has grown to more than 100 locations across the country. The company offers complete bathroom remodels, tub and shower updates, plus aging and accessibility solutions. Re-Bath assembles its own exclusive line of products at its headquarters located in Phoenix, Ariz., and offers best-in-class products from national brands for its customers.